The IBM MDM solution delivers a complete, governed, and timely view of customer and product data. It empowers every business and IT user with 360-degree, trusted master data to drive better insights and business transformation. Key capabilities include:

  • Performance and scalability capable of handing large workload in real time
  • Built-in consent management to meet regulatory compliance requirements
  • Self-service analytics capabilities to discover and gain additional insights of a customer using new graph technology
  • Future-looking product roadmap with Kafka (delivered), graph, blockchain, and cognitive capabilities


Watch the videos below to see how IBM MDM enables you to explore and exchange data, collaborate and innovate.

MDM Overview

10 minute demo

Get started with IBM MDM - understand what Master Data Management is and what IBM offers

MDM Stewardship Center

4 minute demo

Explore the 360 view of customer master data and understand the statistics of master data managed in MDM using MDM Stewardship Center

MDM & Entity Insight

14 minute demo

Discover and gain additional insights of a customer through exploring and analyzing customer data using self-service analytics

MDM Consent Management

5 minute demo

Capture and manage consent of each individual as required by the GDPR or any other data protection regulation

Product Tour of IBM Master Data Management

Want to see for yourself? Take a short test drive of IBM Master Data Management to introduce you to the product. You'll be able to:

•    Explore the 360 view of customer data
•    Manage the relationships of customer data
•    Review the history of customer data

5-15 minutes introduction

Hands-on Lab for IBM Master Data Management

Ready to explore more? The following tutorials will give you a deeper dive into the capabilities of IBM Master Data Management.